PRODUCT REBRAND

FlexFormz

Created on 2016 through years of expertise in digital fundraising, FlexFormz is an online giving platform that fully integrates with most popular CRMs and its user’s current databases, all without a set-up or monthly fee.

Its full in-house development alongside data-driven decision making has made it easy for it to research, learn and be updated quickly, with a goal to reduce form abandonment while increase conversion rates.

ROLE
Product Designer
Art Director

YEAR
2022 – 2023

WEBSITE
Flexformz.com

The Challenge

FlexFormz 2018 Logo

On 2022 it was decided to refresh the FlexFormz brand to move to a more robust, modern and user friendly interface to be used througout new communications channels and an admin management tool, including landing pages, mailing, as well as paid and social media.

The Solution

The new trademark and brand guidelines defined the design system to look modern, friendly and appealing from its core. Helping it to be recognizable from any of its varied uses.

The All-in-One Landing Page approach on the main website addresses three of FlexFormz’s main benefits while directing the users to specific and categorized content.

THE FLEXFORMZ REBRAND

BRAND GUIDELINES

HOMEPAGE

FLEXFORMZ FEATURES LANDING PAGE

MAILING

DASHBOARD
INTEGRATION

A key element of FlexFormz’s redesign included a new dashboard that made the heavy back-end data admin easy to use, intuitive and visually dynamic for both reporting and management.